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Community
engagement programme
This year we have refreshed our
Community Engagement Programme, increasing support to our Property
Managers (PMs) in the implementation of community related initiatives
across our portfolio.
Facilitating community engagement
We believe that proactive community engagement will indirectly result
in a positive impact on the value of our assets in the long term.
By taking an active role in our communities, we support their development
or regeneration, thereby helping to prevent degeneration and deprivation.
High crime rates, high unemployment, poor education and training
can all be said to have an impact on value.
Our revised community engagement tool provides support to our PMs
in contributing to our five community engagement objectives: Governance,
Skills, Well Being, Safety and Culture. Drawing on best practice
and the considerable work undertaken across the portfolio in previous
years, we have developed a menu of possible options for PMs to choose
from to enable them to contribute to these five objectives.
New community engagement objectives:
- Governance:
Manage the property in order to maximise opportunities for community
engagement.
- Skills:
Work to maximise employment opportunities and to enhance the skills
and educational attainment levels of the local community.
- Wellbeing:
Contribute to the wellbeing of the local community through promoting
health and fitness.
- Safety:
Seek to promote and enhance safe and secure local environments.
- Culture:
Seek to enhance the vitality and cultural fabric of the local
area
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1000
total children membership

St Johns Greener Kids Club
As part of its B:Responsible campaign, developed by
property managers Cushman & Wakefield, St Johns
Centre in Leeds runs a monthly children’s club
where all activities are based around environmental
themes. www.b:responsible.co.uk
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£150,000
amount raised for the charity
Shelter
Tower 42 vertical Rush
The first ‘Vertical Rush’ run up Tower
42, the tallest building in the City of London at
180m, was organised by property managers BNP Paribas.
The race, a sponsored competition to raise funds for
Shelter the homeless charity, saw 700 participants
ran up Tower 42’s 920 steps.
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Birchwood Park Partnership,
managed by MEPC
The Birchwood Bike Week is part of Birchwood Park
Partnership, winner of Hermes RPI Awards 2008 for
Best Community Initiative, and is a popular event
that helps motivate staff and occupiers to get into
cycling. www.birchwood.org.uk
400
members of the Birchwood Park Partnership
in 2008 |
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